PWx Factor

The odour and uses of PWx Factor:

Almost odourless. PWX Factor from PerfumersWorld is a fixative that enhances odour. The material is almost odourless by itself, but has a faint fresh solventy character. Relative odour impact is two compared to Linalool (impact 100). It is detectable on a smelling strip for up to 240 hours. The fixative works by adding a layer in the fragrance below the odour threshold without imparting it's own odour; it stimulates a complex maturation effect in a perfume compound without changing the basic odor type or needing time to mature.

USAGE LEVELS (% OF PERFUME COMPOUND): The general usage recommendation is to add 1% (w/w) into perfume compounds as part of the formulation. For citrus fragrances, it is recommended to limit the use to 0.1-0.5% (w/w). However, up to 5% (w/w) can be used in heavier fragrance types like Orientals, Chypres, Woods, Fougeres and Masculine scents. Overdosing leads to an over-smoothing, or flattening, effect on the perfume. This ingredient is generally stable and non-discoloring in the following product applications: alcoholic perfume, antiperspirants/deo, creams and lotions, talcum powder, tablet soap, liquid soap, shampoo, hair conditioner, bath/shower gel, detergent powder, liquid detergent, fabric softener, candles, potpourri and incense. It is soluble in ethanol, most essential oils, aroma chemicals and compounds. PWx Factor is very slightly soluble in water.

Interesting Facts:
* PWX Factor does not contain MSG or animal or human extracts.
* PWX Factor does contain on a fine tuned GCMS system a lot of DPG and over 700 peaks in the ranges of Parts Per Thousand, Parts per Million, Parts per Billion and Parts Per Trillion.
* To buy 1 Kg each of the ingredients separately in PWx Factor would cost you well over US$1Million.
* When it was first launched in around 2010 it was $6/g and 6 years later, after recovering its setup costs, it dropped to just1 tenth of that price!
* If you do a Workshop with us we explain how it works in detail and demonstrate its power.
* Generally if it doesn't work for you it has been overdosed - less is more!
* It's particularly useful if you can't quite get that last nuance in a composition - Just try a drop of the PWx!