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"The Art and Technology of Perfumery"
 
     
    PerfumersWorld offer, perhaps the most comprehensive and intensive course on the business, marketing, technology and art of perfumery available anywhere. No little things that are held back - if we know it,  you know it. The training is unique in that it uses a quite revolutionary and systematic method. Courses are designed for training Perfumers, evaluators and marketing staff in the perfumery industry.  
       
    Seven years and still a junior  

    It typically takes about 7 years to train a perfumer and their style or best work does not really develop until after the 10th year. One of the reasons is, that when one trains in the traditional way as an apprentice, you really are told nothing. You might mix samples for a more senior perfumer and smell the materials you use and the compositions and if reasonably bright - begin to see how it all works - it all fits together. This is just one of the reasons it takes so long. Another, is that every perfumer and colleague is usually protecting his own secrets and techniques that he has discovered through his own methods. Naturally he parts with these little gems as if they were the finest pearls.  

    One third of the time  

    Our goal is to teach you in one year what would normally take at least three years by the  
    traditional method of working as an apprentice. If you don't believe that we really hold nothing back - download The Perfumer's Workbook, there really are more "secrets" in this program than in any single published book in the last 70 years. When you train on the Professional Course with us you are supplied with The Perfumer's Workbook Senior Edition. This currently has data on more than 3,000 raw materials (currently $995 if bought separately) and tells you where, when and when not to use each material.  

    No little secrets - but there's still mystery  

    Perfumers have traditionally guarded their techniques and formulas in the fear they will be stolen or copied.  But we don't believe this is really that easy.  A formula in the hands of someone that doesn't know how to read it, how to analyse it, which materials are important,   
    does not know how it works. If you don't know how a formula works the probability of being able to produce it at a different company, that certainly stocks different source materials, is very slim indeed. If you are trying to make the same smell cheaper for a different application then you really need to understanding how the different notes in that perfume work together. The traditional apprenticeship method relies solely on hit and miss. We tell you how.   

    Are we trying to de-mystify perfumery? - no not at all - there is an art to perfumery that requires skill, experience, a 'feel', even a little magic. We aim to promote this magic by removing the cloud of secrecy that really is not important. You can see how a "van Gough" is painted, but you really do have to be "van Gough" to paint it.  

    Perfumery is an art form that is only damaged by the secrecy not enhanced by it. All types of  self-expression and feelings can be demonstrated in perfumery. We show you some techniques, not just so that you can use them, but so that you can develop you own unique style.